Providing customer, employee, and stakeholder research to drive organisational change, performance, and results.

TTi Global, a division of GP Strategies, is a leading market research company, specialising in helping brands and businesses achieve their objectives to maximise business impact.

Combining the best of proven research methodologies with innovative feedback techniques and analytics, we design, deliver, and report effective market research solutions which help businesses understand their customer, employee, and stakeholder motivations.

With over three decades experience in providing professional research solutions, our team of experts provide valuable market intelligence that identifies insights and delivers outcomes that can drive change and generate business growth.

Our services are specifically tailored to the unique requirements of each organisation, and we manage all elements of your research, from designing and implementing surveys, to delivering actionable improvements to fuel change.

As a recognised leader in international market research, we deliver market intelligence across a vast range of industries. We support a number of automotive manufacturers on a global scale, and have helped organisations increase market share, customer loyalty, and long-term sustainable dealer relationships.

Our research services

We have three core services consisting of Customer Research, Employee Research, and Stakeholder Research. We also offer additional research programmes that are proven to help organisations manage change effectively so that they get ahead of competitors and create sustainable business growth. Services include:


Green tick bullet Benchmark Reports

Green tick bullet Internal Process Research

Green tick bullet Dealer & Channel Research

Green tick bullet Qualitative Research

Green tick bullet White-Label Services

Green tick bullet Pop-Up Website Surveys


Find out more about our research services.



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A comprehensive range of customer research solutions to achieve your objectives.


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Tailored solutions that drive engagement and maximise results.


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Research services to help establish stakeholder requirements.